Be Brave. Be Inspiring. A global icon of Italian style, Pininfarina is renowned for its extraordinary ability to create timeless beauty. Founded in 1930, Pininfarina has evolved from an artisan company to an international service group, representing the pinnacle of automotive style and a consolidated presence in product and experiential design, in architecture, and mobility beyond the automotive industry

Pininfarina Hybrid Smartwatches

An Emblem of Italian Style

Today, the iconic Pininfarina signature is found on prestigious products and projects of all kinds – from consumer electronics to home goods, yachts to locomotives, residential buildings to stadiums. Pininfarina design experience has reached consumer life in all its most important places and moments.

THE BLEND AND BALANCE OF HERITAGE AND INNOVATION HAS CHARACTERIZED PININFARINA FOR NEARLY A CENTURY

Pininfarina is now rooted in the goal of humanizing innovation and technology, creating designs both aesthetically powerful and boundary-pushing, with unique user experiences merging physical and digital worlds. An expression of innovation, purity and elegance applied to all products – from luxury cars and architecture to haute horology – the vision to design and build solutions that improve quality of life.

95 years of Design Heritage

For over 90 years, Pininfarina has envisioned and designed the future, combining the foundational values of the company with a constant drive for innovation.
  • Today

Today and Tomorrow

Pininfarina hybrid watches embody nearly a century of design excellence, translating the brand’s legendary automotive heritage into a refined wearable expression of innovation and style. Inspired by the purity of line, aerodynamic precision, and meticulous craftsmanship that define Pininfarina’s iconic creations, each timepiece seamlessly blends timeless analog aesthetics with advanced smart functionality.

  • 2010

Global Designer

Pininfarina celebrates 80 years with the Alfa Romeo Spider 2uettottanta. The commitment to sustainable mobility continues with the electric car Nido EV and the concept car Cambiano, luxury sport sedan with electric traction. The marriage with Ferrari generated new successes; FF, 458, f12 and California

  • 2000

Light of the Games

The 2006 Olympic Torch, designed for the Winter Games in Turin. The torch is not only an instrument but also a symbol — of purity, endurance, and the timeless spirit of human achievement

  • 1990

Expansion of Production

Between 1992 and 1994 the range manufactured by Pininfarina was renewed with 4 new models: the Farrari 456 GT, the Coupe Fiat, The Peugeot 306 Cabriolet and the Bently Azure. In 1996 production of the Lanciak Statrion Wagon and the Peugeot 406 Coupe were added. Designed and developed by Pininfarina, the French Coupe received the Car Design Award 1997

  • 1960

Pinin's Heritage

At the Geneva Motor Show in 1966, the Alfa Romeo 1600 Spider debuted, later know as Duetto. Radically revamped and with different names. it continues to be built by Pininfarina until 1993

  • 1930

The Foundation

For over 90 years, we have been envisioning and designing the future, combining the foundational values of the company with a constant drive for innovation.

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Senso Hybrid - Slate Grey - Pininfarina Hybrid Watch UK